MOOD BOARDS / MARKET RESEARCH
The first step was market research and putting together a set of mood boards, one being playful, another elegant, and the third focused on active lifestyles and form. I then began ideating through both sketching and rapid prototyping to come up with a range of designs.
LOGO DEVELOPMENT
After choosing a product name, I landed on K9O, a play off of H2O. After ideating font styles and graphics, I came up with a final design that minimally includes a dog’s form, hinting at the purpose of the design.
